Play-Doh is getting its own competition format special.
Sarah Hyland is to host Play-Doh Squished, a holiday-special based on the mushy kids toy for Amazon-owned AVOD service IMDb TV.
The Modern Family star will serve as a host, judge and exec producer on the special, which comes from eOne, Hasbro and Amazon Studios.
The one-hour show will launch on December 10.
It will feature three teams of two kids and two adults competing in a series of physical and creative challenges. The reality competition special is set in a Play-Doh winter wonderland, where each team must combine imagination, inspiration, and holiday spirit to win the final cash prize.
It is the latest unscripted project based on a classic kids toy; Fox’s Lego Masters recently aired its second season and the network is developing a gameshow based on Mouse Trap. Fremantle and Mattel are working on a TV version of Whac-a-Mole and Propagate is working with Mattel on a game show based on the card game Uno.
Play-Doh Squished is executive produced by Hyland, eOne’s Tara Long, Mark Herwick, Madison Merritt, and Allison Berkley. Shye Sutherland Sharp is an executive producer and the showrunner.
Source: Deadline
